Two decades building high-performance sales teams across Texas's most respected automotive groups. Training that sticks. Results that show up on the board.
Ronny Tejeda didn't learn sales from a textbook. He learned it on the showroom floor — working his way from sales associate to General Sales Manager, and eventually to National Sales Trainer, because he found that his real gift wasn't just closing deals. It was teaching others to close theirs.
With roots in San Antonio and over two decades inside the automotive industry, Ronny has led and developed sales teams at some of Texas's top dealership groups — including Sames Auto Group, Ancira Auto Group, Gillman Subaru, Beck & Masten, and Red McCombs Toyota.
His approach combines the discipline of structured sales process with the authenticity that only lived experience brings. Ronny trains the way he sells: direct, relatable, and with every tool aimed at results.
Great sales trainers don't just teach process — they live with passion. Outside the dealership, Ronny's world is built around the things that matter most: family and the western lifestyle that defines who he is as a Texan.
A lover of fine saddles and horsemanship, Ronny carries the same discipline and craftsmanship he demands on the sales floor into everything he does. That authenticity is exactly what makes his training connect.
Ronny sits down with Business Under Fire to talk about what it really takes to build championship sales teams — the mindset, the method, and the results.
From meet-and-greet to close, Ronny has built automotive floor teams' confidence, process, and consistency at every step — foundational to advanced.
Developed sales managers and GSMs on desking deals, team motivation, and accountability — building the culture that drives month-over-month performance.
Designed and delivered multi-rooftop, enterprise-level programs built around dealership group culture, brand standards, and measurable KPIs.
Built structured onboarding that cut ramp-up time and turned new hires into producers faster — fundamentals in from day one.
Bridged sales and F&I, getting both teams working together for a seamless customer experience and stronger back-end performance.
Built dealership environments where top performers stay, develop, and pull the team forward — instead of burning out and walking.